To make the consumer and citizen aware of the cosmetic industry, the history, the diversity of the know-how, skills and jobs of the value chain, the EU regulation, and the scientific excellence allows to raise the level of culture related to cosmetic history and science. Moreover, by improving the confidence of the consumers regarding the EU cosmetics industry, it will encourage them to buy European products and solutions instead of from competing countries.

This objective aims to make young people aware of the cosmetics industry value chain to participate in the attractiveness of the jobs of the industry. The main activity to reach this objective is communication. As the public is very different, the consortium needs to work on a communication strategy towards the young public to make the trainings and jobs attractive, and simultaneously develop industrial tourism for people of all ages interested in the industry. at the end of the project the cosmetic industry should be decoded to the general public thanks to the development of industrial tourism across Europe with a focus on the history, science, EU regulation, skills, know-how, and expertise of the cosmetics industry. To make the young people aware of the cosmetics know-how, the consortium will promote the training courses and the jobs through a modern channel of communication developed within the project  after a mapping of training courses and jobs.

Digital Transition represents not only a technical issue but also a cultural shift. In line with existing EU policy and tools, the consortium aims to improve the digital maturity of its partners and the cosmetic industry as a whole by informing and making the stakeholders aware of processes to adopt a Industry4.0  paradigm. The consortium will create a database with an overview of existing and missing skills related to the digital transition from the first year of the project thanks to a mapping of skills. At the end of the project, actors from the cosmetic industry will be aware of digital transition issues for their industry and will have improved their maturity level related to industry 4.0 through the dissemination of experience and exchange of best practices with different stakeholders from the cosmetic value chain and from the cross sectorial industry across Europe. All actors in the ecosystem will have access to the pertinent information in the database. Thanks to concrete cooperations with peers and solution providers, actors from the cosmetic industry will eventually be ready to integrate digital solutions to improve their activity.

The Cosmetic industry is a large industry, implicating many production sites and thus a potential high pollution impact, especially considering all the lifetimes of the products (use and end-of-life). Therefore, it must strive to meet the European Green Deal objectives by accelerating the cosmetic’s industry’s decarbonisation. This can be pursued by boosting the biodiversity protection and improving local production as well as applying the “reduce, recycle and reuse” process in each component of the value chain. Improving the production can be achieved by using new, less polluting production, extraction, and separation methods (e.g., using new solvents, or modified methods that use reduced volumes of solvents). These new or modified methods of extraction, concentration and separation methods can be also applied to used (“exhausted”) solvents in order to reuse them.

The valorisation of ingredients resulting from the upcycling of residues resulting from the Agro-industrial sector, will also be envisaged as an important strategy to support more sustainable industrial processes. This objective also includes the aim to share skills and tools to calculate the cosmetic product carbon footprint, considering not only the product composition and manufacturing process but also all the practices implemented in the industrial set, as well as the provider selection for raw materials and the distribution of the final product.

The consortium will map existing and missing skills related to the green transition from the first year of the project, improve the cosmetic ecosystem its actors’ sustainability maturity level through the dissemination of experience and exchange of best practice with different stakeholders from the cosmetic value chain and from the cross sectorial industry across Europe. At the end of the projects, actors from the cosmetic industry will thus be aware of green transition issues for their industry and will have the opportunity to access an impressive database. Thanks to concrete cooperations with peers and solution providers and the development of dedicated tools, the relevant actors will then be ready to integrate green solution in their activity, the “reduce, recycle and reuse model” in each component of the value chain and the measurement of the ecological impact, at the end of the project.